Sunday, April 18, 2010

Google leading the way?

 I think a great example of corporate social responsibility is what Google has done in terms of clean efficient data centers and energy usage. The firm is known for its creativity, and does everything from alternative energy R&D to goat aided lawn mowing! (see image below of one of Google's fields)





The search giant takes efficiency very seriously as demonstrated by their site:
 How efficient is our infrastructure? Google-designed data centers use about half the energy of a typical data center. As a result, the energy used per Google search is very small; to be precise, we currently use about 1kJ (0.0003 kWh) of energy to answer the average query. This translates into roughly .2g of CO2 (for non-metric users, that's 0.007 ounces). Not only is energy use very small, web searches often take the place of more carbon- and time-intensive activities, such as driving a car to a library or spending hours navigating shopping malls.
To put these numbers into perspective, we've calculated the CO2 emissions of some everyday activities and compared them to "Google searches":

ActivityGoogle searches
CO2 emissions of an average daily newspaper (100% recycled paper)850
A glass of orange juice1,050
One load of dishes in an EnergyStar dishwasher5,100
A five mile trip in the average U.S. automobile10,000
A cheeseburger15,000
Electricity consumed by the average US household in one month3,100,000

1 comment:

  1. I really like the idea of using animals more in our lives. Not only could they be the "green" way to mow your lawn, but they have been an essential part of human life for centuries,only in modern times have people stopped having animals. I believe they are essential to anyone who wants to be happy.

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